The publisher showcases the “crème de la crème” of its campaigns produced by in-house creative agency Studio 27 in collaboration with clients and agencies
Making the Evening Standard’s gold standard partnerships this month are Nutmeg and PHD, Samsung and Starcom and Westfield and Havas.
Working with the publisher to produce a dedicated four page ‘On The Money’ section, Nutmeg’s partnership focussed on readers looking to assess their key financial decisions for 2022. A second four-page feature will be released around tax year-end.
Meanwhile, Samsung and the Evening Standard worked together to inspire ‘life maximisers’, amplifying the brand’s high-profile sponsorship of the Founders Forum and driving consideration of the Galaxy Fold2 mobile phone.
This was achieved through a digital content programme elevating some of the forum’s most exciting rising stars and exploring the positive impact curiosity can have on personal success. A bespoke ‘BrandStory’ was also created for the Fold2 to showcase key product features for productivity and creativity.
Finally, Westfield continued its long-standing partnership with the Evening Standard with ‘The Agenda’, tapping into shoppers’ lifestyle interests and passions. This regular editorial feature showcases trends from London in food, fashion, beauty and entertainment.
Find out more about this month’s and previous months’ featured campaigns here.
