With the introduction of London’s Ultra Low Emission Zone, Renault teams up with the Evening Standard for a cross platform campaign brokered by Manning Gottlieb OMD.
Timed to coincide with the launch of the new zone (8 April), Renault and the Evening Standard’s partnership includes a print supplement informing readers about the ULEZ, busting myths about electric vehicles and promoting the new Renault Zoe (see above).
Digitally, content is supported by co-branded traffic drivers and social activity targeted to an urban audience.
According to TGI data[1], readers of the Evening Standard are more likely than the average Londoner to be worried about pollution and congestion caused by cars and one in five Evening Standard readers intend to buy a car in the next 12 months. What’s more, Evening Standard readers are more than twice as likely to consider an alternative fuel car than the average GB adult.
[1] (Source: GB TGI Oct’17 – Sept’18)
Source: ESI Media
