The new brand’s ‘Food for London Now’ appeal engages an army of volunteers to tackle hunger in the capital.
During the half-term holidays, the Evening Standard’s appeal partner The Felix Project will work together with more than 80 school holiday programmes to provide nutritious meals from food that would otherwise be wasted.
After the government announced that it won’t be providing additional support for 1.3 million children who receive free school meals, business and voluntary organisations across the country are stepping in to help.
In an article in today’s Evening Standard, Vincent Wood wrote: “Hundreds of volunteers are working throughout the break to ensure school holiday programmes are able to feed thousands who would otherwise be left without free meal provisions — with fresh vegetables, fruit, meat and fish enabling those living below the poverty line to receive high-quality food.
“Groups set to be supported by the charity also include pop-up food banks in schools that will provide families with the ingredients they need to make nutritious meals for their children.”
The Evening Standard’s ‘Food for London Now’ campaign was launched earlier in the year to support those fighting hunger due to the lockdown. The money donated to The Felix Project (London’s largest food redistribution organisation), doubled its capacity, delivering enough food for a million meals every month.
By the end of the year, The Felix Project aims to supply 19 million meals.
You can find out more about all the amazing things the charity does here.