Both before and after England’s fateful match at Wembley on Sunday, advertisers took advantage of the power of news brands to send messages of support and pride in the national team. Many were hopeful but after the defeat, they came out to show their respect and appreciation for the young men who had represented our nation so well.
Then, as news brands condemned the racist abuse that some in the team had faced, advertisers too rallied around with powerful messages of solidarity. Here is some of the best creative in what has been a rollercoaster week for England, football and our society as a whole.
Tesco
The supermarket shows the importance of this final by closing all its stores to let staff enjoy the game.
Booking.com
The travel company willingly encourages people to stay home for the final before immediately encouraging an escape after the heartbreaking loss.
Nike
The team haven’t come this far to only go this far.
ITV
A truly stand out message from the broadcaster. ‘Together we will never lose’.
BT
Before the final the telecoms company shared a feeling hope after so many years of hurt. Following the aftermath of the tournament the company shared a clear message ‘Don’t let hate represent us’.
P&O Cruises
A message of thanks to the England team for raising a nations spirits after 16 months of struggle.
Nationspride
A short term rebrand for Nationwide to celebrate this summer’s success.
easyJet
A cheeky pun from the travel company as they join the plaudits for a great effort from the team.
Wilkinson Sword
Another great contextual ad from the razor company, celebrating the unity of the team throughout the whole tournament.
