Curfew, Sky’s new drama, was available to stream for free on The Evening Standard and The Independent’s digital channels, before it broadcast on Sky One.
The partnership, which was brokered by MediaCom, also included a print supplement with exclusive cast interviews.
Jon O’Donnell, group commercial director, ESI Media, said: “It’s hugely innovative that Sky should choose a publisher to premiere its new drama Curfew, and the fact it chose to do so with ESI Media is testament to the great relationship we have with Sky and MediaCom.
“It just illustrates the breadth of content readers come to enjoy on our Evening Standard and Independent platforms.”
Source: Campaign
