Videos across the news brand’s portfolio of accounts — including its main channel, sport, UK and royals — are being viewed on average one billion times each month
Instagram plays a vital role in the Mail’s digital strategy, with this growth complementing its presence across Facebook, Snapchat, TikTok and WhatsApp.
“We’re thrilled to see such incredible momentum across our Instagram channels,” MailOnline Head of Social, Hayley Kenny said.
“From breaking showbiz exclusives and Royal revelations to compelling investigations, Instagram brings the very best of the Mail’s journalism to life in an engaging, visual way.”
The publisher has also reached five million followers across all its Instagram accounts. Kenny added: “We’re reaching new, diverse audiences far beyond our traditional readership and drawing them into our most popular content.”
