Channel 4 urges readers to “be lazy, just vote” to influence Friday’s front page

Launching a campaign encouraging people to vote in tomorrow’s general election, Metro and the i’s cover wrap see the channel rebrand to Channel 4th in a playful reference to the polling date

Making a pastiche of polling cards and campaigning leaflets, the ad encourages people to vote by highlighting how easy influencing society can be by “just” putting a cross in a box.

The ad encourages readers to watch Channel 4’s election coverage on Thursday evening (and not to forget their voter ID!).