Canva redesigns Metro’s front page masthead, showcasing its creative potential to readers in an eye-catching cover wrap
The redesigned front page catches readers attention as part of Metro’s OOH extension in partnership with JCDecaux.
Natasha Acquisto, head of innovation & partnerships at Metro, said: “It was a joy working with Canva and OMD to bring to life its creative message of ‘design against the dull’. Reaching a valuable commuter audience, Metro is a prime fit to inspire our five million UK readers to turn to Canva’s powerful design tool and liven up previously lacklustre presentations. – Our creative capabilities are unrivalled among newsbrands, enabling ambitious advertisers like Canva to innovate freely by redesigning our front page as if it were created using its design tool.”
Amanda Zafiris, Canva’s head of marketing for Europe.“Our goal with the ‘Design Against Dull’ campaign is to highlight how uninspiring content and lack of creativity is having a detrimental impact on business growth and productivity, with UK workers drowning in a sea of uninspiring content”
“As our first UK campaign, this was an opportunity to bring our global creative vision to life in a way that feels distinctly British, all while showcasing how Canva empowers teams to design faster, easier and more joyfully. We’re proud that many of the campaign’s assets were created by our own team, using Canva, to reflect our mission to inspire organisations and help workers fall back in love with their work through better design.”
