British Heart Foundation and Sunday Times partnership encourages readers to donate in their will

While the battle to defeat heart disease remains more urgent than ever, the charity’s multiplatform partnership content with The Sunday Times shows how readers’ wills can help fund lifesaving research

The content makes use of an eye-catching graphic in both print and digital, showing the millions raised each year through wills and where that money is invested. The feature also encourages readers to download a free will guide through a QR code.