A new campaign by The Sun aims to boost the British Legion appeal.
Sir David Beckham, Anthony Joshua, Captain Tom Moore, Boris Johnson and many more are all getting behind the news brand’s Poppy Appeal campaign.
This year, due to Covid-19 12,000 (out of 40,000) sellers are unable to take part, which will have a devastating impact on donations.
The nation’s favourite fundraiser Captain Tom Moore commented: “The Legion faces a difficult time. We must all help them so they can help their friends in this time of need.”
Moore is supporting the British Legion through his own foundation and will – like previous years – send a cross to one of its Fields of Remembrance, “I put the same message on it every year, It Could Have Been Me” he said.
Claire Rowcliffe, Legion’s head of fundraising commented: “The pandemic has had a devastating impact on people’s livelihoods across every sector of society, including the Armed Forces community, some of whom are now in dire need of urgent help.
“Across generations, we have relied on the courage of our Armed Forces during times of crisis and this year they have once again stepped up, standing alongside essential workers against Covid-19.
“However people choose to support us, every poppy will make a difference to the lives of our Armed Forces community who, across the generations, have continued to step up to defend our way of life.”
How can you support this year’s Poppy Appeal?
- Fundraise: Free fundraising packs are available on the website.
- Poppies in the post: Make up for the reduced number of volunteer collectors by requesting 20 poppies free of charge from the RBL — and then giving them to friends and family yourself in return for a donation.
- Poppy runs: RUN, walk or jog any distance, anywhere and at any time. Get family and friends involved to raise cash. And buy a T-shirt to run in and a medal to give to yourself afterwards!
- Visit a poppy shop: There is an extensive range of products from poppy pins and jewellery to clothing, stationery and homeware.
- Online donation: Visit the British Legion’s site and make a one-off donation.
As always, poppies will also be on sale in your local supermarket.
For more information, visit rbl.org.uk/poppyappeal.
