Starting at Easter, the collaboration will tap into the news publisher’s research community to deliver meaningful and relevant content to readers over the coming months
The partnership will use a combination of editorial integration, stand-out activations, bespoke content and highly targeted display ads to engage audiences across a variety of platforms.
The campaign has already seen activity across the Easter holidays, including an ‘EDITS’ video, a parenting editorial section in Metro, Daily Mail pull-outs, sponsored MailOnline articles, YOU magazine socials and more.
Scarlett Stansall, Mail Metro Media’s senior agency partnership strategist, said: “This partnership is so exciting because we’re collaborating like never before — not just with ASDA and Spark Foundry, but across our editorial teams — to create hyper-relevant, engaging content that truly connects with our audiences.”
