The mix of trusted editorial flowing into commercial content makes for a “very powerful combination”, says Allwyn’s global head of media and Newsworks Awards chair of judges Ross Sergeant. With ads appearing among news brand editorial seen as more trustworthy and higher quality, Sergeant writes that journalism is “incredibly important” for brands such as the National Lottery whose relationship with consumers is built on trust. Read more from his blog here.
Meanwhile, we’re looking forward to Adwanted’s Future of Media event in October, where a Newsworks session will discuss the future of news brand podcasting. The Media Leader’s Ella Sagar will host the panel with guests Evening Standard head of audio David Marsland and Metro columnist and podcast host Jess Austin. The session will focus on the storytelling power of news brand podcasts and how advertisers can take advantage.
Hollywood and historic victories are just two things we liked in news brands, this week’s stand out ads gallery includes top creative from Trainline and Branston and see more news from news brands below.
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