News brands offer a compelling opportunity for advertisers: scale, engagement, trust, relevance, innovation, as well as a brand-safe environment around quality journalism.
However, advertisers’ over-reliance on keyword blocklists for brand safety means they unwittingly block ads from appearing around trusted news content.
That means out missing out on getting their brand in front of millions of engaged readers.
In our exclusive webinar at 9:30am on Tuesday 25 March, a panel of industry experts will discuss Newsworks’ latest consumer research around ad blocking. The panel will also look at how news brands help produce effective advertising campaigns that are timely, relevant and brand safe.
Please sign up to the webinar using the form below.
