Media planners gathered at Covent Garden’s Icetank on 12 September 2017 for an interactive breakfast event, focused on revaluating the industry labels we prescribe to the public.
Debuting Newsworks’ latest research with Flamingo and Tapestry, the event began with a film detailing the findings and giving attendees the chance to hear from research participants in Thurrock and Aberystwyth.
What followed was an interactive ‘speed-chatting’ session where media planners could meet some of the people who had featured in the film to ask more about what they feel unties and divides the nation, their media habits and how they feel about brands and ads.
The breakfast event wrapped up with a preview of Newsworks’ Planning Hub and latest planning tool, which provides insight into how the different demographics that make up the Great British public view themselves, the labels assigned to them and their views on different media.
