Session:
How advertisers can increase brand trust, brand reputation and profit by investing in news brands
Date:
Wednesday 09 November
Time:
- 08.45-09.30 Breakfast and networking
- 09.30-10.30 Presentation followed by Q&A
Where:
Everyman Manchester St John’s, ABC Buildings, 23 Quay Street, Manchester M3 4AS
What the session will cover:
Peter Field will draw on the vast bank of case studies in the IPA Databank to demonstrate the role that news brands play in multi-media campaigns. Peter will highlight how advertisers are seeing more positive and longer-term business effects when they invest in news brands. The presentation will be followed by a fireside chat between Newsworks’ Niki West and Peter.
