The government and the newspaper industry have formed an ongoing advertising partnership.
The “All together” campaign idea was developed by the newspaper industry as a way of delivering government communications in an intimate, human and compassionate tone that readers can relate to.
Below you can find all the latest news, blogs and creative related to the campaign.
If you would like to know more about this campaign or how we could help you, please contact client services & strategy director Niki West.
Latest campaign news & opinion
April 2020 saw the first-ever alliance between rival news industry publishers and OmniGOV to help the government amplify critical coronavirus messaging to the nation.
Each week, The Drum talks to a range of media and marketing professionals about their roles, but rarely…
Campaign timeline
Stay at Home
Community Heroes
Disinformation
Stay Alert
Outsourcers
Business Support
Safe at Work & Military Assistance
Education & Business Support
Track and Trace
Food & Business Support
Shopping & Business Support
Education & Business Support
Veterans
GREAT Inspirations
Test and Trace & Business Support
Enjoy Summer Safely
A Safe Summer of Fun
Safe Summer Staycations
Get Fit for Summer & Test & Trace
Back to School
Working Safely
Big App Download Weekend
A Plan for Jobs
EU Transition
Got Symptoms? Get Tested
Hands, Face, Space
Supporting Business
Keep Well This Winter
Fight COVID-19
Fight Covid-19
Play Your Part
Stay at Home
Remote Education
New Rules for Business
Protecting and Creating Jobs
Working Together
Mental Well-being
Back to School
New Rules for Travel to Europe
COVID-19 Vaccine
Regular Testing Helps Stop the Spread
Lets Keep Staying Safe
Let’s Take the Next Steps Safely
Supporting and Creating Jobs
Welcome Back
COVID-19 Vaccine for over 12s
Get vaccinated this winter
Safe this Christmas
Get boosted now
Vaccine Converts
Living with COVID
