Using localised campaigns, irreverent copy, mouth-watering images and more, this month’s stand out ads galleries have demonstrated news brand advertising’s power to entice and entertain readers. Take another look at which campaigns made February’s shortlist
Disneyland Paris
If you’ve got a big birthday coming up, the only way to celebrate is in style. Tempting holidaymakers to join in the fun as pandemic restrictions ease, this magical digital wrap invites readers to discover more.
Heinz
When launching their new “ridiculously good” bolognese sauce, world-famous tomato connoisseurs Heinz knew they were already well behind the curve. This ad channels the classic Volkswagen advertising style from the 1960s to apologise to their customers (and their founder) for their tardiness.
HM Government
Speaking to consumers in the right contexts is key – including location. The Department for International Trade’s series of localised cover wraps encourages commuters in economic hubs nationwide to sell UK-made products to the rest of the world.
Oatly
We’ve become used to talking about the ‘new normal’ as a response to the pandemic, but what if we took that idea to other aspects of our lifestyle? Alternative milk manufacturers Oatly bring this to life with Norm and Al, memorable puppets helping people make the switch to plant-based.
Tesco Mobile
Hold the focaccia! This high-profile swipe from supermarket network provider Tesco Mobile minces its oaths but not its words about its competitors’ price rises. Imaginative, bold and risqué, this campaign set many tongues wagging.
Waitrose
If you’re hungry but don’t want to eat yet, look away now – the supermarket’s typically sumptuous visuals are instantly effective whether as full-page print ads or digital wraps.
Voting has now closed on our stand out ad of the month poll. Find out which campaign took the crown here.
