The cover wrap was featured across all Reach’s national titles to celebrate the opening of the Games last Friday.
The cover wrap included stories introducing our Olympic stars to Reach readers as well as how playing with the National Lottery helps “put them on the path to glory”.
Alongside the wrap, the campaign also features reactive ads to Team GB successes in print, as well as live blog posts, newsjacking and social videos almost daily to celebrate big wins, including Adam Peaty’s gold medal winning display in the pool.
