Vodafone teamed up with Telegraph Spark to demonstrate how advancements in technology are bringing about digital transformations that businesses can embrace and capitalise on – utilising emerging digital formats to bring the story to life.
Brand: Vodafone
Platform: Cross-platform
Date: 19 October 2018 – 1 May 2019
Summary:
- The campaign covers four main areas of technological development: mobility, connectivity, unified communications and the internet of things.
- Telegraph Spark created 10 creative digital formats to deliver the campaign, incorporating AMP Stories, long reads, infographics and video as well as conventional articles.
- The content includes four AMP stories highlighting some of the crucial elements businesses should focus on when considering digital transformation.
- The campaign was promoted in conjunction with the Digital Transformation Forum, a prestigious industry event, hosted by Telegraph Events.
You can view the full campaign here.
