Visit Guernsey and Telegraph Spark’s successful partnership uses innovative formats to showcase the island’s natural beauty, rich heritage and literary gems.
Brand: Visit Guernsey
Platform: Cross-platform
Date: 2018 – 2019
Summary:
- The campaign consists of a visual AMP story that takes the reader on an island-hopping adventure around Herm, Sark, Alderney and Lihou, taking in local wildlife and top beach spots. The Telegraph is the first publisher to utilise this ‘desktop mode’ AMP story format for branded content, which was presented at Google’s AMP Conference in Tokyo on 17-19 April 2019, alongside just one other publisher using the format, The Washington Post.
- It includes a wide range of print and SEO-led features, commissioned to showcase the best of Guernsey and inspire holidaymakers to visit.
- It also features a selection of videos – filmed in Guernsey – featuring Telegraph Travel writers exploring the best the island has to offer.
- There’s also a ‘Watch and Win’ prize draw, which invites the reader to watch a video and answer a question about Guernsey for the chance to win a holiday.
You can view the full campaign here.
