Visa partners with Telegraph Spark to preview the FIFA Women’s World Cup 2019™, utilising traditional and emerging formats to tell the story.
Brand: Visa
Platform: Cross-platform
Dates: May 2019 to July 2019
- Campaign includes a branded AMP Story that utilises action photography to build excitement ahead of the tournament in France
- The campaign highlights the Telegraph’s commitment to women’s sport, helping to promote what is one of the biggest events for elite female athletes in the sporting calendar
- As well as the branded AMP story format, standard articles were used to deliver the campaign
- The campaign comes at a time when women’s football is enjoying a significant upsurge in popularity
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