L’Oreal: IT Cosmetics & Boots

Mail Metro Media teams up with IT Cosmetics to create a 360 advocacy campaign using brand ambassadors, Mail editorial and real women to talk about confidence and their complexions.

Brand: IT Cosmetics
Platform: Cross-platform
Dates: 3^rd March – 4^th April 2019

• The partnership launched to Mail readers with brand ambassadors Jamie and Rose’s stories, introducing IT Cosmetics to the UK market
• Three real readers with different skin types including redness, pigmentation and dark circles, were filmed explaining their skin challenges and how they affected their everyday lives
• The advocates then applied IT Cosmetics products to their problem areas to demonstrate the results in real time
• Activity was amplified cross-platform via pre-roll, branded content, high impact display and Facebook

You can view the full campaign here.