The news brand continues to future proof its journalism to thrive long term, delivering a transformation whilst maintaining profitability.
The Telegraph Media Group (TMG) is focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation.
This is shown by the number of paying subscribers and registrants since it switched to a paywall format and registered-access model two years ago, whilst maintaining a very healthy ARPS (average revenue per subscription).
TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to its vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to The Daily Telegraph by 2023.
Its subscriber readership – where it develops a habitual and paid relationship with its subscribers over and above the casual reader is growing each month. This is a testament to the quality of its journalism. As of December 2019, it now has more digital subscriptions than print subscriptions.
The ABC (Audit Bureau of Circulations) results published today are the final set of ABC results TMG will take part in, the ABC metric is not the key metric behind its subscription strategy and not how it wants to measure its success.
It will be transparent with its core subscriber numbers which are omni-channel and it will communicate these numbers each month. It will share both volumes and average revenue per subscription.
As we move into the next decade, Telegraph Media Group will continue to:
- Transform our business
- Invest in journalism
- Refine our products.
Source: The Daily Telegraph
