With the Easter weekend fast approaching, our latest findings show how news brands harness effective advertising for DIY and household brands
Analysis reveals that nine in 10 Brits who plan to spend £1,000 or more on home improvements in the next six months also read news brands — that’s seven million people.
Four million of these home improvers read news brands on a daily basis, while three million read them in print every month.
There’s plenty in news brands to engage eager decorators: 13 million people interested in home ideas and DIY content read news brands each week.
Finally, TouchPoints data shows that those planning to spend £2,000 on home improvements in the next 12 months are 30% more likely than the typical reader to read news brands for ideas of what to buy.
View more of our research on our hub or, if you’re looking for creative inspiration, visit our partnerships section.
