Every week, we talk to a member of Team Nation to find out how they are bringing this “All in, all together” ad campaign to life. This week 10 questions with…meets Mail Metro Media’s brand strategy director, Ryan Uhl.
1. To me, the rainbow symbolises
A better tomorrow!
2. What is your role at Team Nation?
I work as part of the planning and strategy function. We work as an extension of the insights team to ensure we understand the client’s briefs, what content may be on the horizon and where our reader insights could add to the campaign.
3. Have you ever worked on an advertising campaign of this scale before?
Honestly no and it has been an amazing experience, especially given how important this work is to the general public.
4. What is it like working on a cross-industry team?
It has been really inspiring to see everyone work so collaboratively and instinctively to fulfil their defined role for the common goal. The attitude of everyone is to produce the best work and make sure this is a success.
5. What has been the highlight so far?
The highlight for me has been seeing the impressive measurements from an array of sources which shows that the advertising and content we have created has worked.
6. And any challenges you can share?
The challenge for the planning and strategy team was to try to get ahead of the briefs and ensure we have valuable insights. That hasn’t always been possible due to the way things change week in week out, but overall, we are now in a position where we can help effectively.
7. Think of three words that come to mind when you think of the campaign?
Unprecedented, effective and agile.
8. What have you learnt?
That news brands in all their shapes and forms have a powerful role to play in communicating to consumers.
9. What can we expect to see next?
More insights and data, which shows how the campaign has made an impact!
10. Finish this sentence…
All in, all together forever 😉
