Looking for that special gift? Valentine’s Day is typically a time for action among consumers. What’s more, news brands provide the opportunity to grab readers’ attention when they’re in the mood to make a purchase
With advertisers looking to reach consumers in romantic shopping mode, analysis from IPA Touchpoints reveals people who read relationship articles in news brands are 262% more likely than typical news brand readers to be actively seeking inspiration for things to buy.
With engaged readers actively looking for gift ideas while consuming trusted content, news brands create an ideal mindset for brand messaging and activation — perfect for Valentine’s Day campaigns.
Campaigns that grabbed our hearts
Take a look below at a selection of some of our favourite ads this year including Fortnum & Mason, Aldi and Waitrose.
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here and have your say about your favourite ad this week in our poll below.
