Capitalising on the big return to work after Christmas, Napo Pet Insurance partnered with Metro to grab the attention of morning commuters across the country
Driving attention to Napo, Metro distributed a national coverwrap combined with OOH digital activity. Throughout January there will be a mix of impactful formats in Metro to follow up and remind people that Napo does not do basic when it comes to pet insurance. It is also utilising Metro’s social handles to run paid social with performance targeting for even more impact.
Jean-Philippe Doumeng, co-founder & CEO at Napo Pet Insurance, said: “We know pets are more than just companions – they are family. That’s why we are on a mission to fight against “basic” and provide comprehensive coverage that really supports pet parents through every twist and turn.
“Our latest campaign, in partnership with Metro and featuring the one and only Mr McPickleface, highlights the need for pet insurance that doesn’t cut corners. From unexpected vet bills to behaviour and dental care, we are here to ensure pets get the protection they deserve.”
Manuel Lopo De Carvalho, CEO at dmg::ventures, said: “It is fantastic to see our partners at Napo using our powerful media for equity programme in such a creative and impactful way. The programme gives up-and-coming brands access to a huge audience across multiple dmg media platforms and reaches beyond our owned network with our out-of-home extension. I love the great work Napo has been doing to show off its full-service pet insurance at a key time of year.
