In his latest column for INMA, communications manager Lewis Boulton thinks with his stomach and showcases some of the best autumn campaigns making the most of news brands’ food-loving audience
Something I’ve learned about myself over the past few years is that I’ve always been quite a seasonal person.
I relish the first buds of spring over pancakes and hot cross buns and chocolate Easter eggs. When summer comes, I try and get out the house as much as I possibly can — preferably around a BBQ with a well-deserved Pimms. At Christmas, I revel in the lights, the carols, and the sprawling family dinners.
Yes, I know — I like my food. That’s probably how I most know the weather is changing. Indeed, for me, autumn is possibly the season I think the change is most noticeable: out go the barbecues, in come roast dinners, and, if I go back home for a weekend, my mum’s cottage pies.
It appears I’m not the only one. With autumn now in full swing, news brands’ weekend supplements are filled with recipes and tips to make the most of the harvest.
What’s more, with the latest IPA TouchPoints data showing that Britain’s news brands attract almost eight million foodies every week, advertisers are also eager to join in the storm in the kitchen with multi-platform campaigns and partnerships.
Click here for to see which campaigns Lewis chose to whet your appetite.
