Selfridges and the Evening Standard are excited to announce an unprecedented partnership to promote Sportopia, a dynamic new initiative celebrating the world of sports and active lifestyles
A unique front page takeover captured the essence of Sportopia through a cartoon by Christian Adams, showcasing the Selfridges store as the centre piece for a summer of sport.
To bring Sportopia to the streets of London, vendors dressed in vibrant Team Selfridges Sportopia kits distributed the Evening Standard newspaper at key locations near Oxford Street. There was also distribution of the Evening Standard in newsstands in store.
The partnership features a blend of compelling print and digital content showcasing the in store experiences and collaborations with partners, Additionally, the Evening Standard’s website and social media channels hosted digital features.
Lorraine Keogh, chief client officer of the Evening Standard, said “The Sportopia partnership is a fantastic example of how we are working closely with brands across commercial and editorial to create media firsts and contextual standout.
“The collaboration with Selfridges gives a taste of what is to come as we drive forward innovation for our partners across our platforms, while working closely with our editorial team.”
