With the news brand collaborating with the official banking partner of Wimbledon, the partnership uses both display advertising and a wider brand partnership to deliver an extensive tactical campaign
As part of Barclays’ ‘Here For Your Every Goal’ campaign, the bank’s partner content on The Telegraph’s site allows readers to take a look behind the scenes how the crown jewel event of British tennis is put on — from the gardeners to the strawberry pickers (and even the players themselves!).
The campaign, which also featured a contextual ad on the front and back pages of the publisher’s Sports section, has been running for more than a week as this year’s Wimbledon tournament approaches.
