From cover wraps to competitions and advertorials to in-person activations, this brand partnership pulls out all the stops to bring Disney magic to the capital this summer
The partnership featured an eye-catching cover wrap in May, with the Standard reporting 72% of readers recalling seeing the wrap and 68% of those seeing it learning more about Disneyland Paris.
More than two-fifths said they were encouraged to find out more about Disneyland Paris and an accompanying P&O Ferries offer after seeing the wrap, while 44% said they will consider booking a holiday to Disneyland Paris this year.
This stand out campaign was accompanied by advertorials in print and online, colour-changing lenticulars across London’s streets, as well as an exciting competition on track to smash last year’s 15,000 entries.
