Launching a new multi-channel media and content partnership for Morrisons, Mail Metro Media has collaborated with Wavemaker UK and Immediate Media to shine a light on the expertise and service that Morrisons’ Market Street offers.
The five-month campaign will bring to life all the benefits of Morrisons’ Market Street, making it a destination for inspiration for cooks and customers passionate about food, across the breadth of the country. If it’s fresh fish you are after, prepared and filleted; a specific cut of beef, enough for two; or you want the freshest crunchiest carrots grown by British farmers all year round, then Market Street is the place for you.
An eye-catching national cover wrap of Metro will be amplified by a host of native articles, recipe columns, and display advertising across print and digital platforms including Metro.co.uk, MailOnline and The Mail on Sunday’s YOU magazine.
Dominic Williams, chief revenue officer at Mail Metro Media, said: “With our mass foodie audience, Mail Metro Media is the perfect partner to amplify Morrisons’ Market Street at scale, through recipe inspiration, how-to guides and sharing Market Street’s top tips across our platforms. We’re also excited to be collaborating with our friends at Immediate to deliver this tasty campaign.”
Monica Newell, content lead, Wavemaker UK said: “An integrated partnership with Immediate’s Good Food and Mail Metro Media is the ideal way to showcase Morrisons’ Market Street proposition. The collaboration spans multiple channels and touchpoints, creating the perfect destination for inspiration while demonstrating Morrisons’ expertise and value. By leveraging these renowned platforms, we aim to highlight the exceptional quality and service that Morrisons delivers, reinforcing their commitment to excellence and customer satisfaction.”
