Celebrating the stand-out campaigns that have run in newsbrands over the past year, the Newsworks Planning Awards recognise (and raise a glass to) media agencies’ innovative and creative planning teams.
The 2018 awards attracted a record number of entries, which were whittled down to a shortlist of 44 by a client-agency jury led by Alessandra Bellini, chief customer officer, Tesco.
The winners were announced at a party at the Century Club on Thursday 29 November 2018 and include Wavemaker, Bountiful Cow, OMD, Greenhouse GroupM and PHD.
Winners
Case study – Objective: Prompt action It’s rare that the words ‘cancer’ and ‘good news’ are found together….
Case study – Objective: Prompt action The launch of the new PAMCo data has signalled a significant shift…
Case study – Objective: Prompt action The ‘Middle of Lidl’ refers to the aisle at the centre of…
Case study – Objective: Education & understanding With the aim of boosting consumer awareness and preference for its…
Case study – Objective: Fame & stature The SUV market has become a fierce battleground, with launches of…
Case study – Objective: Prompt action Throughout 2017, MINI faced two significant challenges. Firstly, the entire automotive market…
Case study – Objective: Prompt action Yorkshire Gold is sourced from the top 10 tea gardens in the…
Case study – Objective: Prompt action In a world of boxset bingeing, Channel 4’s challenge was to make…
Case study – Objective: Address an issue A major supply chain issue forced KFC to temporarily close hundreds…
Case study – Objective: Address an issue Few brands can claim to have redefined a category but Movember…
Highly Commended
Case study – Objective: Prompt action It’s rare that the words ‘cancer’ and ‘good news’ are found together….
Case study – Objective: Prompt action Yorkshire Gold is sourced from the top 10 tea gardens in the…
Case study – Objective: Prompt action In a world of boxset bingeing, Channel 4’s challenge was to make…
Case study – Objective: Prompt action As a business built on supporting customers through times of life change,…
Case study – Objective: Change minds How does a bank successfully drive consideration for its current account product…
Case study – Objective: Prompt action Halfords teamed up with The Mail on Sunday to galvanise the nation…
Chair
Alessandra Bellini, chief customer officer, Tesco
Judges
Paddy Adams, executive director, heard of strategy, Manning Gottlieb OMD
Yang Bo, strategy director, m/SIX
Hai Bei Chen, head of brand, campaigns and reputation, Virgin Holidays
Jordi Connor, strategic planning director, Carat
Ruairi Curran, head of planning, Gravity Road
Charlie Ebdy, chief strategy officer, Vizeum
Emma Hill, group brand director, Legal & General
Peter Holmes, director of brand, Telefónica Europe
Simon Jenkins, chief strategy officer, VCCP Media
Amy Kean, head of strategic innovation, Starcom Global Clients
Phil Livingstone, head of digital marketing, British Gas
Laura Moorcraft, managing partner, Goodstuff
Dave Mulrenan, head of investment, Zenith
Clare O’Brien, head of media effectiveness and performance, ISBA
Richard Warren, director, marketing communications, group brands & marketing, Lloyds Banking Group
Ruth Zöhrer, chief product officer, Mindshare
