Just in from McDonald’s and Metro: Mmmmmm mmmmm mmmm…

McDonald’s hit the front page on Wednesday after improvements to menu classics made lunchtime a little more mmm…

With a cover wrap enough to make any stomach rumble, the brand’s latest news brand campaign didn’t even need to use words to get its tasty message across. The wrap led with a mock front page celebrating delicious updates to McDonald’s staples, with specific updates and sumptuous imagery on the inside wrap and back page.