Mail Metro Media exclusively unveiled its new full-service video proposition at its annual Upfront & Centre Manchester commercial event. The new video proposition “gives advertisers more opportunities to capitalise on popular content”.
Leveraging the power of its newsbrands’ storytelling expertise and inhouse social video editorial teams, EDITS will create and deliver engaging vertical video stories, with guaranteed outcomes for advertising partners.
The bespoke-to-client video offering has been specially designed to engage consumers of MailOnline’s content – on site, in app and on social media. Advertisers can choose from five key video treatments that can be tailored to a wide range of category verticals, specify their preferred outcome (views or clicks) and define their target audience. Mail Metro Media’s ID solution, dmg::ID, will then be used to influence strategic audience targeting across all our platforms inclusive of META and TikTok.
Hannah Buitekant, managing director – Digital, Mail Metro Media says: “In the last year, our innovative approach to content creation has seen us reach new audiences – We created EDITS to give clients and agencies access to our expert content creators with production, audiences using dmg::ID and performance measurement delivered in one easy-to-buy package.”
