With Lloyds and The Times’ exclusive survey revealing half of Brits finding investing too risky, the bank aims to make the markets a little less daunting for first-time investors
The survey found that respondents’ reluctance to invest came down to risk aversion, particularly with an uncertain economy and the hopes and dreams of their savings front of mind. It also found that a lack of market knowhow held many respondents back, with many thinking stocks and shares are only for people in the know.
With that in mind, the branded wrap aims to demystify investments by showing what could suit readers dependent on their attitude to risk. The content then encourages readers to find out more through a QR code on the back page of the wrap.
