Celebrating the standout campaigns that have run in news brands over the past year, the Newsworks Planning Awards recognise (and raise a glass to) media agencies’ innovative and creative planning teams.
The 2021 awards were judged by a panel comprised of leading marketers and agency experts, chaired by Margaret Jobling, chief marketing officer at NatWest Group.
The winners were announced at a virtual ceremony on Wednesday 28 April 2021.
Winners
Case study – Objective: Prompt action Lloyds Bank’s strategic priority is to help its customers feel in control…
Case study – Objective: Prompt action 2020 will be the year landmarked by the coronavirus pandemic. To thank…
Case study – Objective: Education and understanding Nutrition is not the first word that comes to mind when…
Case study – Objective: Address an issue The Co-op brand has always been there to comfort communities in…
Case study – Objective: Education & understanding Levi’s wanted to build on the ethos of its 2019 Levi’s…
Case study – Objective: Build trust Lloyds Bank’s priority was to demonstrate that it was still by the…
Case study – Objective: Prompt action The British Heart Foundation’s own research found that high levels of particles…
Highly Commended
Case study – Objective: Prompt action Lloyds Bank’s strategic priority is to help its customers feel in control…
Case study – Objective: Education and understanding Nutrition is not the first word that comes to mind when…
Case study – Objective: Change minds 2020 proved a challenge like no other, but eBay’s innumerable small sellers…
Case study – Objective: Change minds UKTV’s Alibi is home to the very best in British and US…
Case study – Objective: Change minds This is the story of how Ancestry changed public perception of a…
Chair
Margaret Jobling, chief marketing officer, Natwest Group
Judges
Geoff de Burca, chief strategy officer, MediaCom
Vicky Fox, chief planning officer, OMD
Chris Gough, head of marketing, Samsung
Jed Hallam, chief strategy officer, Initiative
Emma Holmes, marketing & media consultant
Enyi Nwosu, chief strategy officer, UM
Omar Oakes, media & technology editor, Campaign
David Parslow, group marketing director, TalkTalk
Emma Saksena, media director, Unilever
Phil Smith, director general, ISBA
Richard Warren, marketing communications director, Lloyds Banking Group
Nik Wheatley, founder, LOVE SUGAR SCIENCE
Emma Withington, executive director, head of planning, MGOMD
