OMD and Specsavers’ witty campaign focussing on the simple joy of rediscovering everyday, ordinary sounds aims to promote the optician’s specialist audiology services
With life often loud for those with unimpaired hearing, Specsavers’s campaign hones in on valuing simpler things such as the sound of popcorn popping, the opening of a fizzy drink or a wood pigeon, playing with onomatopeic words and phrases to represent daily sounds those hard of hearing may appreciate more.
The full-page creative also carries a stripped back design, allowing readers to focus in on the words, with further copy underneath highlighting the simple pleasure of hearing the sounds of everyday life.
As part of phase two of the brands ‘Lost and found’ campaign, this ad encourages readers to create the sounds themselves in their own interpretation in hope they value the sounds, as well as encouraging those experiencing hearing loss to enjoy these sounds again through Specsavers otic care.
