With the big event just one day away, Friday’s print edition of Metro saw brands get involved with cleverly placed contextual ads making the most of the royal occasion
PG Tips took the front page strip suggesting ‘tea fit for a king’ for readers’ Coronation Big Lunches. Meanwhile, Burger King honoured its namesake by putting royal coverage as the patty inside its famous bun logo.
Brands such as Nando’s and Boots also joined the party — see more tactical ads from today’s Metro here.