Trust has never been more important. We talk about it constantly, but do we really understand it? On 16 March, Wavemaker CEO Kelly Parker will be joining top research agencies Tapestry Research and Map the Territory at an exclusive preview of Newsworks’ upcoming Trust research at the Everyman in London. Peter Field will also be unveiling new findings from the latest update to the IPA Databank study. Find out more here.
Elsewhere, with February already upon us, our monthly poll to find the very best news brand ad campaigns returns. With this month’s shortlist encouraging readers to turn up the brightness and grab January by the spoon, vote for your ad of the month here. Meanwhile, Newsworks’ insight team put Ipsos iris monthly data to the test to count down the 10 news brand stories that most gripped online readers in 2022.
Curious tots and woolly hats are two of the five things you should see in news brands this week, and make sure you see our latest stand out ads gallery and more news from news brands below.
STAT OF THE WEEK:
On the days they read, news brand readers spend on average 1 hour 28 minutes a day with daily print newspapers...
…according to the latest IPA TouchPoints data, an increase of 12 minutes on the previous release..
