- 27 million people a day and 41 million people a week consume national news brands to keep up with a rapidly changing world, the latest PAMCo data finds.
- News brands reach more young people than Snapchat and TikTok per month.
The findings come from the latest PAMCo data release, covering an unprecedented period in the country’s history, when news brands reported on everything from footballing glory and heartbreak, a cost-of-living crisis sparked by a horrific war in Ukraine, the downfall of Boris Johnson’s premiership, as well as Queen Elizabeth II’s Platinum Jubilee and the mourning of her death.
Speaking about the data, Newsworks CEO Jo Allan said: “In a time unlike any other in recent memory, news brands have been central to the national conversation during moments of both celebration and hardship.
“Whether they’ve followed sporting triumphs, royal commemorations or the latest political updates, millions have flocked to news publishers for quality, trusted information on the news and events that matter to them.”
News brand audiences continue to become more digital as publishers’ online offerings develop. Increasing numbers are accessing news brands on their phones and tablets: publishers’ mobile content now reaches 20 million people daily, which is 94% of the daily digital audience.
Younger, digitally native audiences also rely on news brands for trusted information in a crowded attention marketplace. With a total of 14 million readers aged 15-34 across print and online, publishers reach six million more than Snapchat and five million more than TikTok.
Allan added: “The latest digital findings demonstrate news brands’ growing versatility to meet readers wherever they access content.
“As misinformation continues to spread at an alarming rate, it’s encouraging to see the demand for reliable journalism online remain strong.”
The findings come from the latest PAMCo 4 2022 data release, covering the period between June 2021 and September 2022, and fused with September 2022 data from Ipsos iris.
‘National news brand reach’ refers to the total brand reach of the following titles: Express, Daily Mail, Mirror, Daily Star, The Telegraph, The Guardian, The Independent, the i,The Sun, The Times, Evening Standard, Metro
