With the rising cost of living an undercurrent of the news agenda throughout 2022, news brands’ appeals are campaigning to help the most vulnerable in society this Christmas
Launched at the end of November, the Evening Standard and The Independent’s joint ‘On The Breadline’ campaign has already passed £3 million in donations from readers and organisations, supporting The Childhood Trust in fighting child poverty this winter.
The Telegraph is also supporting charities working to protect the vulnerable across society, joining in the fight against child poverty by raising money for Action for Children. The publisher is also campaigning on behalf of Age UK, Macmillan Cancer Support and Royal British Legion Industries.
The Times and The Sunday Times have joined The Telegraph in campaigning for multiple causes this year. The news brands are also fighting against child poverty by raising money for Magic Breakfast, the charity dedicated to ensuring all schoolchildren in England and Scotland have access to healthy breakfasts at school.
They are also campaigning on behalf of mental health charity CALM and humanitarian organisation Afghanaid.
Meanwhile, the Express continues its long-standing ‘Give A Book’ campaign to promote reading in primary schools. The drive supports renovating unloved libraries at schools in disadvantaged areas to ensure children have welcoming spaces to read.
Elsewhere, the Daily Mail has teamed up with Cancer Research UK for its ‘Fighting to Beat Children’s Cancer’ campaign. With the partnership stretching into 2023, the news brand is raising awareness of how cancer affects children and young people, as well as encouraging readers to support the campaign. The Daily Mail will become the official media partner for Race for Life in January.
Keeping cost of living concerns front and centre, the Mirror’s Christmas campaign focusses on rising energy bills in its ‘Warm Hearts’ appeal. The drive is raising money for the Warm Welcome project, which supports community spaces offering warmth in hundreds of public spaces across the country. The campaign could help up to 16 million people falling into fuel poverty this winter.
Meanwhile, the Guardian and the Observer’s Christmas appeal also aims to help those struggling through the cost of living crisis with their everyday concerns. The news brands are supporting Locality, a charity helping hundreds of grassroots initiatives face big social issues, and Citizens Advice.
Some of the Guardian’s best-known journalists will be answering phone calls on 17 December in its charity appeal telethon.
The Sun is putting community at the heart of its ‘Helping Hands’ appeal, working with the Royal Voluntary Service asking readers to give the gift of volunteering this Christmas.
Supported by Strictly Come Dancing head judge Shirley Ballas and Love Islander Faye Winter, the campaign encourages readers to give their time for a host of different causes, from making companionship calls to running hospital shops.
