October’s shortlist for ad of the month isn’t afraid to do something a bit different. Find out which brand is repurposing the ‘self-checkout’ for a good cause, which advertiser has started a movement to bring about its vision of the future and where exactly readers can get their hands on a free steak bake
Asda
With purposeful advertising well-established as a means of showing brands care about social issues and the problems their consumers face, crafting a message that cuts through that crowded space is getting trickier.
In its collaboration with Breast Cancer Now and CoppaFeel!, Asda nails its mix of serious tone and playful concept by incorporating its brand into the message, making a ‘self-checkout’ a normal part of everyday life.
giffgaff
Long champions of inclusive, off-the-wall campaigns, the mobile network provider’s combination of print and digital to spread the good news of fixed prices brings something for everyone.
Print sees a quirky cover wrap that proves while headlines might keep changing, its prices remain resolutely fixed. Meanwhile, giffgaff’s digital campaign is striking enough to brighten anyone’s day.
Specsavers
Quirkiness continues in Specsavers’ latest campaign promoting its hearing test services. Anyone out leafletting to find that missing ding, silent bass note or whispered whistling can finally call off the search party.
Greggs
The nation’s bakery is so intent on making sure Brits don’t miss their free Greggs that they’re going all out to spread the word.
Whether readers are leafing through the print edition on the platform or scrolling through the latest news on the lunch break, it’s time to get ‘appy.
BMW
Not every campaign is brave enough to start a movement, but BMW’s ad embracing ‘forwardism’ beautifully demonstrates its vision for its new i7 model.
Describing the movement as “the joy of seeing and feeling the future before its created”, this stunning double-page spread gives readers a glimpse into the future of driving.
British Airways
The national flag carrier knows travelling is about much more than just ‘business or pleasure’. Its new campaign celebrates the million reasons for flying readers won’t find on a form.
Waitrose
Food isn’t just about sustenance — it’s about pleasure, affordability, ethical choices and much more.
Waitrose’s latest digital campaign recognises this, speaking to readers about how good values can be good value just as much as how to master that perfect Italian dish.
Lionsgate+
A truly stand out ad, there’s more than enough in this digital wrap for readers to feast their eyes upon. The only problem? Deciding what we want to put on first.
This poll has now closed. We will be revealing October’s ad of the month in our News from Newsworks newsletter tomorrow.
