Advertising expenditure in online national news brands is set to grow by 6.6% in 2022, according to the latest AA/WARC report — an upward revision of over 2 percentage points
National news brands in both print and digital saw year-on-year Q1 2022 growth of 15.9%, with online news brands experiencing a year-on-year upswing of 18.8%. This represents an upward revision of 4.1 and 4.3 percentage points respectively on what had previously been predicted.
The forecast for 2023 also looks positive: an increase of 2.7% is now expected for ad spend in online news brands according to the latest figures, 1.8 percentage points higher than what was predicted in April.
