News from Newsworks | 28 March – 1 April

Trust is hard to build and easy to lose, as P&O Cruises found out (through no fault of its own, I might add) over the past fortnight. The brand’s contextual ad campaign in news brands was a perfect example of how to start winning trust back. In that vein, make sure you take a sneak-peek at Newsworks’ latest research around trust and literacy coming out later this year.

Elsewhere, check out this week’s special ‘10 minutes with’ with the Guardian’s director of advertising Imogen Fox. As well as touching on the news brand’s recent research into ad effectiveness on podcasts, she talks about her career into advertising via fashion journalism and what Karl Lagerfeld had to say about her.

Also, take a look at our stand out ads of the week including Nespresso and Ocado and more news from news brands below.

QUOTE OF THE WEEK:

We are amazing at building brands. We are truly effective. We are creative. We are trusted. We are culturally relevant and of the moment.

The Guardian’s director of advertising Imogen Fox on why advertisers should invest in news brands

In other news…

Stand out ads including Nespresso, Network Rail and Ocado »

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Festival of Marketing: the role of trust for brands and consumers »

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10 minutes with Imogen Fox, director of advertising, The Guardian »

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P&O Cruises uses news brand ad campaign to clear up confusion »

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News brands nominated in Campaign’s British Media Awards shortlist »

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UK media coalition calls on prime minister to tackle impact of tech platforms »

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Telegraph Women’s Sport marks third anniversary with prize gap campaign »