Chicken, chicken, chicken — there’s no mistaking who you voted your ‘ad of the summer’. Well done to MG OMD and Waitrose for being named the best ad from July and August!
The supermarket needs more than just one panel to unveil its ‘Better Chicken Commitment’: check check check out this double-page staircase ad.
Commenting on the campaign, MG OMD client planning account manager Tom Warren said: “News brands were the ideal partner, combining credibility with creative imagination to showcase Waitrose’s sustainable values.
“This collaboration allowed us to engage audiences in a trusted environment while bringing our Better Chicken Commitment to life.”
There’s even more to celebrate — congratulations go to MG OMD’s Ruairi Biollo for winning our £50 Amazon voucher prize draw!
See all eight shortlisted campaigns for ‘ad of the summer’ here.
