Starting this morning (Wednesday 11 June), the Daily Star’s logo has been redesigned for the first time in 14 years with a rhombus shape, appearing on the front page of its print and online products
The website redesign has been led by the principles of a more visually-led, user-friendly and engaging proposition for readers. Based on testing with other Reach sites, the new hosting platform will load up pages three times faster.
A new Daily Star app has also launched in the past few weeks, with a fresh new look, quicker loading times and improved user experience.
Editor-in-chief Ben Rankin says: “The Daily Star is fun, cheeky and packs a punch — and now we’ve got a brand spanking new website in that image. Why have we done this?
“The Daily Star is different and it needed a website design that matched our unique take on the news agenda — to continue to allow us to punch up not down, be fun rather than gloomy, cheeky rather than unsavoury and proudly not following the crowd as we focus on more exclusive content for our readers.
“And while we like a nudge and wink, we are as serious about informing our readers as we are about wanting to entertain. When the Pope dies we need to be able to tell the story straight, but when it’s Liz Truss versus our lettuce it’s literally a different story.
This major revamp – across print, mobile and desktop – gives us the option to do both equally well. We’ve also updated the logo for the first time in years and brought in a new strapline, ‘News with a Wink’, to reinforce that sense of cheekiness.
“Ultimately, we want our readers to spread the word about the Daily Star and tell us what they want to see at this exciting time.”
