Aspell will lead all content and creative output across dmg newmedia, driving the next phase of growth in high-quality video journalism, social-first storytelling, and original formats
dmg newmedia has also made a number of significant hires:
- Anaïs Lukaku as senior creative, bringing in-depth experience in developing original and branded social content.
- Nev Brook as director of social production, assuming full responsibility for dmg newmedia’s video production operation.
- Godfrey Mercado as senior creative and producer, bringing years of experience leading social for major global brands
These hires mark a major step forward for dmg newmedia, which launched this year alongside Creator Media as part of the Daily Mail’s broader investment into social media.
Aspell said: “dmg newmedia represents a new chapter that allows us to expand our creativity, connect with wider communities online, and evolve how we build engaging content. I’m excited to take our storytelling into the fast-changing social landscape, ensuring we’re always in the right place, at the right time, to inform and inspire audiences.”
Hannah Blake, managing director, commercial, dmg creator & new media, said: “Nathan, Anaïs, Nev and Godfrey each bring exceptional experience from the very best social-first publishers and agencies, and their expertise — combined with dmg newmedia’s scale and unique storytelling — will help to deliver the most engaging news and entertainment for the next generation.”
