What is the power of quality when it comes to effective advertising? How can advertisers maximise return on investment in their campaigns? Learn about all this and more in our archive of effectiveness studies.
Newsworks and Magnetic team up to explore the quality context published media provide and how it affects brand advertising.
Newsworks and the AOP partnered with Neuro-Insight to investigate the effect of context on brain responses to identical ads.
A combination of qualitative and quantitative research to investigate the concept of trust and how it applies to news media.
By under-utilising news brands in both print and digital, brands are losing out on £3 billion of potential campaign profit.
Exposure to advertising in a quality environment drives greater engagement, better brand response and is more cost effective than the same advertising on the run of the internet.
Lumen analysis finds that ads on news brand sites are not only consistently more likely to be seen in the first place, but also drive far higher levels of clicks.
